Get my logo trademarked registration#

Get my logo trademarked registration#

And because the registration process can take anywhere from 6-12 months, this can significantly delay your rebranding process. For example, if your name remained the same, but you changed out your brand colors, or the logo itself, you would have to file an entirely new registration. If you registered your name and logo together, any sort of rebrand of either your name or logo would require a new registration. However, the odds of your logo evolving over time are significant especially as you add new or different goods or services to your offerings.

While of course it’s possible, chances are, your business name won’t change much as your business grows. If, on the other hand, you register them both separately, you will be able to use them separately without losing that federal protection.Īside from the limitations of how you could use your name and logo, it’s important to take into account another scenario: rebranding.

Having to remember to use them together, always, is going to be nothing short of complicated and burdensome for both yourself and your team. If you file them together but don’t always use them together, that federal protection you applied for won’t apply- registering them together means that any time you’re using your business name, you must present your logo as well. So, if you file your name and your logo together, you must actually use them together at all times to maintain your legal protection under federal law. This is important: this means that the federal protection you acquire from the USPTO only applies to the mark as it’s been registered. In the United States, trademark protection only extends to the trademark registration as it’s submitted to the United States Patent and Trademark Office (USPTO). Here’s why I always suggest that my client file them separately: However, sometimes choosing the quicker and cheaper option will cost you much more time and money in the future. Registering together is going to save you money, and likely, time. However, for reasons explained below, you’ll most likely end up having to walk through the process again later on if you register together. Registrations will take about 6-12 months.

Filing fees (exclusive of attorneys fees) will usually be approximately $300 per application. So, it’s no surprise that one of the most frequent questions I get from entrepreneurs looking to trademark their business is whether or not they should register their business name and logo together on one application. However, anyone who has looked into the process knows two things to be true: first, it’s expensive. Acquiring a trademark is an essential step to protecting your brand’s identity, and as such, is a consideration that every business owner should take into account.